In the future I perceive that a majority of the tenants physical spaces will have become redundant. Current online marketing and shopping behaviour has informed this component of my future fiction.
However, I also believe that there will be a backlash community of people seeking out the retail experience for specialist products such as fresh food. There will also be a fashion for all things artisan and handmade. This is a fashion that has been continuous throughout the history of mass production and only strengthens as individuals seek to display their individuality through their consumer choice; in a society where in many cases individuals become a population statistic.
( here is a link to a blog post I wrote about the blooming relationship between the fashion industry and architects as the retail 'experience' as its relationship to brand increases in importance. The premise is the same for this assignment in my literature http://www.lightwave.com.au/trend-watch/architectureinfashion/ )
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